The small community of Rugby straddling the Morgan and Scott County line was founded as a utopian community. Historic Rugby, Inc. is a 501(c)3 nonprofit organization. This living Victorian village was originally founded in 1880 as the Rugby colony by British author Thomas Hughes. The nonprofit was established in 1966 to preserve, protect, and interpret the man-made and natural historic resources and heritage of the British Isles and Appalachia.

The ETCDC assisted the effort to preserve the structures of the colony for tourism and residents. The Newberry House and Percy Cottage were among the buildings developed for restoration and reuse.